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1 Commission Real Estate Agent San Diego: What to Expect

  • Writer: LJ Woodard
    LJ Woodard
  • Dec 30, 2025
  • 14 min read

Key Highlights

  • Working with a 1% commission agent can save San Diego home sellers thousands on listing fees compared to traditional agents. Many 1% commission real estate agents offer full service, including professional marketing and MLS listings.

  • If you are looking for a reliable 1% commission realtor in San Diego, consider researching agents with strong local reviews and proven experience in professional marketing and MLS listing. It’s important to compare the service levels they provide to ensure you receive the same quality of full service that traditional agents offer.

  • Many 1% commission real estate agents offer full service, including professional marketing and MLS listings.

  • Top choices in San Diego include Clever Real Estate, AvidAgents, and the 1 Percent Listing Group.

  • The key difference between 1% and traditional agents is the commission structure, not necessarily the level of service.

  • Home sellers should always read the listing agreement carefully to watch for hidden fees or minimum commission requirements.



1 Commission Real Estate Agent San Diego

1 Commission Real Estate Agent San Diego

Selling your home in the competitive San Diego real estate market can be an exciting journey, but it often comes with hefty agent commissions. Traditionally, sellers have paid 5-6% of their home's sale price in fees. What if you could keep more of your hard-earned equity without sacrificing professional service? A 1% commission real estate agent offers a modern, cost-effective alternative.


This guide will explore what you can expect when you choose this route for your San Diego home sale.


1 Commission Real Estate Agent San Diego: Top Choices for Home Sellers

When you decide to work with a discount real estate agent in San Diego, you'll find several great options. These companies have built their models around providing excellent service while charging a much lower listing commission than their traditional counterparts. Finding the right fit depends on your specific needs and preferences.


Are you looking for deep local expertise or a technology-focused platform? Below, we explore some of the top choices for home sellers in the area, helping you make an informed decision and maximize your savings.


1. Clever Real Estate – Full Service for a 1% Fee

Clever Real Estate stands out by matching you with full-service agents from major real estate companies like RE/MAX and Keller Williams for a pre-negotiated low listing fee. While their standard rate is 1.5%, it represents significant savings and provides the in-person support many sellers want. You get a traditional experience without the traditional cost.


One of the main advantages of using Clever is that there are no upfront fees. You only pay the commission when your home successfully sells and closes. Their process is obligation-free, allowing you to interview agents and find the perfect match before signing any contracts. This makes it a reliable choice for sellers who want guidance from an experienced real estate broker.


However, keep in mind that Clever has a minimum commission of $3,000. This might not be the most cost-effective option if you are selling a home on the lower end of the price spectrum in San Diego. For most properties, though, the full-service model is a compelling offer.


2. AvidAgents – Local Expertise and Affordable Commission

If you're looking for deep local knowledge, AvidAgents is a good choice in the San Diego market. With over 10 years of experience and hundreds of homes sold locally, their team brings a wealth of expertise to your home sale. They offer a true 1% listing fee, ensuring you receive a high level of service from dedicated local agents.


AvidAgents prides itself on being a full-service brokerage. They handle everything from professional photography and MLS advertising to contract negotiations and closing management. This means you don't have to worry about sacrificing service for a lower fee. Their model is built on efficiency, allowing them to handle more volume and pass the savings on to you.


3. One Percent Listing Group – Transparent Pricing in San Diego

The One Percent Listing Group, operating as 1% Listing Fee in San Diego, California, by LJ Woodard, is a discount real estate broker that offers a straightforward full-service package for a 1% commission. With a history stretching back over 14 years, LJ Woodard brings significant experience to the table, helping sellers navigate the complexities of the San Diego market.


Their package includes key services like extensive marketing, professional photography, managed showings, and open houses. This can make them an attractive option for sellers looking for a cost-effective, all-in-one solution. They even offer a free home valuation to help you understand your property's worth before you commit.


A unique benefit LJ Woodard offers is a "Cancel Your Listing Anytime" guarantee. If you feel they are not meeting your expectations, you can cancel the agreement without penalty. This no-risk approach, combined with their extensive years of experience, provides sellers with confidence and peace of mind throughout the process.




4. Prevu – Streamlined Selling with Low Fees

Prevu is a tech-enabled brokerage that offers a streamlined process for a low commission. Their listing fee is 1.5%, which, while not a flat 1%, still provides substantial savings over traditional agents. Prevu's platform is designed to make real estate sales faster and more efficient for both buyers and sellers.


When you list with Prevu, you receive a full suite of services. This includes a comparative market analysis (CMA), professional photography, 3D tours, and dedicated negotiation support from their salaried agents. Their focus on technology helps simplify communication and keep you informed every step of the way.


While sellers benefit from lower fees, Prevu is also known for its "Smart Buyer™ Rebate," which gives buyers up to 1% of the purchase price back. This can make your listing more attractive to buyers working with Prevu. The primary drawback is that seller savings might be less dramatic than with a true 1% or flat-fee model.


5. Redfin – Technology-Driven 1% Commission Option

Redfin is one of the most well-known technology-driven real estate websites, and it offers a low realtor commission for sellers. Their listing fee is typically 1%, but this often comes with a condition: you must also buy your next home with a Redfin agent within a year. If you don't, the fee increases to 1.5%, which is still a discount compared to the norm.


The Redfin model pairs you with a dedicated listing agent who is supported by a team. This structure is designed for efficiency. Your home is marketed on the Redfin platform, which receives millions of visitors, and is also listed on the MLS for maximum exposure on all major real estate websites.


Redfin's approach relies heavily on its technology to manage showings, feedback, and offers. This can be great for sellers who are comfortable with a more digital process. However, if you prefer a highly personal, one-on-one relationship with your agent from start to finish, you might find their team-based approach a bit less hands-on.

How 1% Commission Agents Compare to Traditional Realtors in San Diego

The most obvious difference between a 1% commission real estate agent and a traditional agent in San Diego is the cost. A lower commission rate can leave thousands, or even tens of thousands, of dollars in your pocket. But does a lower fee automatically mean you get less?


Many home sellers worry that they'll have to sacrifice service quality for savings. The truth is that many 1% agents provide a full listing service that is very similar to what a traditional agent offers. The following sections will break down the specific differences in service and cost.


Service Differences: What You Get for 1% Commission

You might be surprised to learn what's included when you hire a discount realtor. Many 1% commission agents offer a full-service package that covers all the essential steps of selling your home. Their business model is often built on technology and efficiency, which allows them to charge less without cutting corners on core services.


The goal of a quality 1% agent is to provide a comparable level of service to a traditional agent. They understand that to compete, they need to deliver results. This means offering robust support from listing to closing.


Here’s what you can typically expect:

  • An in-depth home valuation and pricing strategy

  • Listing on the local MLS for maximum exposure

  • Professional marketing, including online promotion and high-quality photos

  • Full negotiation support to help you secure the best offer

  • Management of all paperwork through closing


Cost Comparison: 1% vs Traditional 5-6% Fees

The numbers truly speak for themselves when comparing a 1% listing agent fee to a traditional 2.5-3% fee. While you still need to account for the buyer’s agent commission (typically 2-2.5%), cutting your listing fee can lead to massive savings. This is money that stays with you, ready for your next home purchase, investment, or other financial goals.


Let's look at an example based on a home sale price. A lower commission directly impacts your net proceeds, and seeing the difference in black and white can be eye-opening. For many sellers, this is the deciding factor.


Here’s a simple cost comparison on a $1,000,000 home:

Fee Type

Traditional Agent (5% total)

1% Agent (3.5% total)

Listing Agent Fee (2.5% vs 1%)

$25,000

$10,000

Buyer's Agent Fee (2.5%)

$25,000

$25,000

Total Commission

$50,000

$35,000

Your Savings


$15,000

Exploring Savings Charts for Homes in San Diego County

To fully appreciate the impact of a lower real estate commission, it helps to look at potential savings across different price points common in San Diego County. Whether you're selling a condo downtown or a family home in a suburb, the savings from reducing the listing side of the commission are substantial. As the value of your home increases, so do your potential savings.


This savings chart illustrates how much you could save on the home sale by opting for a 1% listing agent instead of a traditional 2.5% listing agent. The calculation assumes a 2.5% buyer's agent commission in both scenarios, highlighting the direct savings on your end.

Home Sale Price

Traditional Listing Fee (2.5%)

1% Listing Fee

Potential Savings

$800,000

$20,000

$8,000

$12,000

$1,000,000

$25,000

$10,000

$15,000

$1,500,000

$37,500

$15,000

$22,500

$2,000,000

$50,000

$20,000

$30,000

What Services Are Included with a 1% Commission Real Estate Agent

One of the biggest questions home sellers have is, "What am I actually getting for a 1% commission?" It's a valid concern, as you want to ensure your home is marketed effectively and the sale is managed professionally. The good news is that many 1% agents offer a full-service package designed to cover all the bases.


From an MLS listing and professional photography to negotiation and closing, your listing agent is there to guide you. The sections below detail the specific services you can generally expect, ensuring you get the support you need to sell your home successfully.


MLS Listing, Marketing, and Negotiation

The core of any successful home sale is getting it in front of as many potential buyers as possible. A 1% commission agent understands this and includes essential marketing and listing services. Your home's visibility is a top priority, and they use the same powerful tools as traditional agents.


An MLS listing is non-negotiable, as it syndicates your property to all major real estate websites like Zillow, Trulia, and Realtor. Beyond that, professional marketing helps your home stand out. Finally, skilled negotiation support is crucial for turning offers into a signed contract that meets your goals.


A comprehensive listing service should include:

  • MLS Listing: Your home is placed on the local Multiple Listing Service, making it visible to thousands of buyer's agents.

  • Professional Marketing: This often includes digital ad campaigns, social media promotion, and professional yard signs.

  • Negotiation Support: Your agent advises you on offers, counteroffers, and contingencies to protect your interests.


Professional Photography, Open Houses, and More

Beyond the basics, many 1% agents include additional services to enhance your listing and streamline the sales process. In today’s digital world, professional photography is not just a bonus; it’s a necessity. High-quality images are the first thing buyers see and can make the difference between a scroll and a showing request.


Open houses are another classic tool that remains effective for generating interest and allowing multiple buyers to see the home in a short period. Your agent will also coordinate showings and provide feedback, keeping you in the loop throughout your real estate sales journey.


To give your home maximum exposure, expect services like:

  • Professional Photography: Crisp, well-lit photos of your home's interior and exterior. Some may offer drone shots or 3D tours.

  • Open Houses: Your agent will host and manage open house events for buyers and other agents.

  • Showing Coordination: Scheduling and managing private showing requests from interested buyers.

  • Yard Sign and Lockbox: Essential physical tools for marketing and providing access for showings.


Saving Money: How Much Can You Save With a 1% Commission Agent

For most home sellers, the primary motivation for choosing a 1% agent is the significant savings. The traditional real estate industry model of a 5-6% total commission has been the standard for decades, but times are changing. Now, you can get professional representation for a fraction of the cost.


These savings aren't just a small discount; they represent a substantial amount of your home's equity that stays in your bank account. As you'll see in the examples below, the savings chart clearly shows how this lower commission structure benefits your bottom line.


Example Savings Based on Average San Diego Home Prices

Let's use a real-world example to illustrate the savings. The average home price in San Diego is currently hovering around $1,055,000. Paying a traditional agent a 2.5% listing fee on a home of this value would cost you over $26,000, and that’s before you even pay the buyer’s agent.


By choosing an agent with a 1% listing fee, your cost for the same service drops dramatically. This difference directly increases your net proceeds from the sale, giving you more financial freedom for your next move. It’s a powerful demonstration of how a lower commission can impact your wealth.


Here’s the breakdown on a $1,055,000 sale price in San Diego:

  • Traditional Listing Fee (2.5%): $26,375

  • 1% Listing Fee: $10,550

  • Your Direct Savings: $15,825. Seeing the numbers in a savings chart makes the choice clear for many sellers.


Hidden Fees to Watch For When Using a 1% Commission Realtor

While 1% commission sounds great, it's crucial to understand the entire fee structure before you sign a listing agreement. Some discount brokerages may advertise a low rate but have hidden fees that can add up. Being a savvy seller means asking the right questions and reading the fine print.


An upfront cost is one common clause to watch for. Some companies may charge a fee to get started, which may or may not be refundable if your home doesn't sell. Others might have separate administrative fees or charge extra for services you thought were included, like professional photography or a yard sign.


Before committing, be sure to clarify the following:

  • Upfront Fees: Are there any charges due before the home is listed or sold?

  • Minimum Commission: Is there a minimum dollar amount for the commission, regardless of the 1% rate?

  • A La Carte Services: Are services like marketing, photos, or closing coordination included, or do they cost extra?

  • Cancellation Fees: What happens if you decide to cancel the listing agreement early?


The Benefits of Working with a Low Commission Realtor in San Diego

The most significant benefit of working with a low commission realtor in San Diego is the financial savings. By paying a lower fee, home sellers can keep a much larger portion of their home's equity. For many, this means having more funds available for a down payment on a new home, paying off debt, or investing for the future. It’s a practical advantage that directly impacts your financial well-being.


Beyond the savings, many 1% real estate brokerages provide a full-service experience that rivals traditional agencies. They leverage technology to create an efficient and streamlined process, offering everything from professional marketing and MLS listings to expert negotiation and transaction management.


You get the support of an experienced professional without the high price tag, making it a smart and modern choice for selling your home.


Common Misconceptions About 1% Commission Realtors in San Diego

The rise of the discount real estate broker has been met with skepticism, leading to several common misconceptions. One of the biggest myths is that a low commission equals a low level of service. In reality, many 1% agents provide a comprehensive, full-service package that includes professional marketing and expert guidance. Their business model is built on higher volume and technological efficiency, not on cutting corners.


Another misconception is that your home won't get enough exposure. Any reputable listing agent, regardless of their commission, will list your home on the MLS. This ensures it appears on all major real estate platforms, reaching the same pool of buyers that traditional agents do. The real estate industry is evolving, and 1% agents are proving that quality service doesn't have to come with a 3% price tag.


Conclusion

In summary, opting for a 1% commission real estate agent in San Diego can be a smart move for home sellers looking to save money without sacrificing quality service. As we've explored, these agents provide essential services such as MLS listing, professional photography, and strategic marketing at a fraction of the cost of traditional realtors. It's vital to understand both the advantages and potential misconceptions surrounding this option. By making an informed decision and choosing a reputable agent, you can navigate the selling process with confidence.


If you're considering selling your home in San Diego and want to learn more about how a low commission realtor can work for you, get in touch today!



1 Commission Real Estate Agent FAQ


Are 1% commission agents available for all property types in San Diego?

Generally, yes. Most 1% commission real estate agents in San Diego handle various property types, from condos to single-family homes. However, some discount real estate agents may have a minimum listing commission amount, which might make their model less cost-effective for lower-priced properties. Always confirm their policy beforehand.


What do past clients say about working with 1% commission realtors in San Diego?

Past clients of 1% commission realtors in San Diego often leave positive reviews, praising the significant cost savings and professional service. Many are happy to receive a full-service experience for a lower fee. As with any service, experiences can vary, so it's wise to read reviews for a specific discount real estate broker.


What’s the difference between flat fee and 1% commission agents in San Diego?

The difference lies in how the listing fee is calculated. A 1% commission real estate agent charges a fee based on a percentage of the final sale price. A flat-fee agent charges a fixed dollar amount, regardless of the home's value. The better option in San Diego depends on your home's price.


Are there any hidden fees when selling my home with a 1% commission agent in San Diego?

Many 1% commission real estate agents in San Diego strive for transparency, ensuring that clients are aware of all associated costs upfront. However, it’s essential to inquire about any potential hidden fees, such as administrative costs or marketing expenses, which may not be included in the initial commission structure. Always review the contract carefully and ask about any charges that could arise during the selling process to avoid surprises.


How much can I save by listing my property with a 1% commission agent in San Diego?

Listing your property with a 1% commission agent in San Diego can lead to substantial savings, particularly for higher-priced homes. For instance, on a home sold for $500,000, you could save thousands compared to the standard 5-6% commission rates typically charged by traditional agents. This translates to a potential savings of $20,000 to $30,000 or more. The exact amount saved will depend on the final sale price and any negotiated terms.


Can you recommend a reliable 1% commission realtor in San Diego?

While I can't provide specific recommendations, it's advisable to look for reputable 1% commission realtors in San Diego by checking online reviews, asking for referrals from friends or family, and researching local real estate forums. Look for agents with a solid track record, excellent communication skills, and transparency about their services. It's also beneficial to interview multiple agents to find one that aligns with your needs and budget. Don't hesitate to ask potential agents about their experience in the San Diego market and how they plan to market your property effectively while keeping costs low.


Is the 1% commission rate available for all types of properties in San Diego?

The 1% commission rate is often available for a variety of property types in San Diego, including single-family homes, condos, and multi-unit properties. However, availability may vary depending on the individual realtor's policies and the specifics of the property being sold. Some agents may have stipulations regarding certain high-end or luxury listings, while others might offer flexible commission structures based on the unique needs of their clients. It’s essential to discuss your specific property type with potential agents to understand if they can accommodate your situation under their 1% commission plan.


Do 1% commission real estate agents in San Diego list homes on the MLS?

Yes, many 1% commission real estate agents in San Diego do list homes on the Multiple Listing Service (MLS). Listing on the MLS is a crucial step for reaching a wider audience and attracting potential buyers. However, it's important to confirm with the agent beforehand about their specific services. Some 1% commission agents may offer varying levels of service that include MLS listings, while others might have different marketing strategies or limitations. Always inquire about what is included in the commission structure to ensure you receive comprehensive support throughout the selling process.


What is the lowest commission a realtor can charge?

The lowest commission a realtor can charge varies by market and individual agency policies. In some cases, agents may offer flat fees that can be as low as 1%, while others might operate on a sliding scale based on the property's value or the services provided. It's not uncommon to find discount brokers who advertise reduced commission rates to attract sellers looking to save on costs. However, when considering lower commission options, it’s vital to evaluate the level of service and support offered.











 
 
 

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